What is the APMA Seal of Acceptance and why does it matter?

We are very excited to share that our Pretty Brave 1st Walker and Child footwear range  (excluding Puddle boots) has been granted the American Podiatric Medical Association Seal of acceptance on our new collection “The Tree House”. 

So, what is the APMA Seal of Acceptance? 

The American Podiatric Medical Association (APMA) established the Seal Program more than 50 years ago.  
The APMA Seal Program was created to inform both podiatric physicians and consumers about products whose quality, safety, and effectiveness allow for normal foot function and promote good foot health.  
The APMA Seal Program is strictly voluntary, and more than 1,000 products carry the Seal.  
To be granted the Seal, certain requirements must be met. Every foot care product is scientifically reviewed and not every product is granted the Seal. The APMA Seal is awarded for up to three years.  

Value of the APMA Seal of Acceptance:
The value of the Seal of Acceptance is the desire of the American Podiatric Medical Association (APMA) to provide information for podiatric physicians and their patients, and for the general public to ensure that they can make the best possible decisions regarding foot health. Because podiatrists (doctors of podiatric medicine) provide the majority of all foot care services rendered in the nation, APMA has accepted the responsibility of informing the general public of the importance of recognizing and maintaining comfortable foot health.  
A major goal of APMA is to raise awareness by identifying products of exceptional quality manufactured with the consumer’s comfort, and safety in mind. 

Qualifying for the APMA Seal of Acceptance:  

The Podiatric Seals Committee is comprised of doctors of podiatric medicine.  
The Committee is charged with the responsibility of reviewing footwear, materials, equipment, and hosiery that are used in the practice of podiatric medicine and/or that influence public foot health. 

Following an extensive review process, the recommendations of the Podiatric Seals Committee are presented to the APMA Board of Trustees for final action.  
What does it mean for us and for you:  

The APMA Seal of Acceptance is the guarantee that our 1st Walker and Child products range (excluding Puddle boots) is up to the standard of good foot health and development for children.  
It is the guarantee that we are always aiming for high-quality products when designing our collection.