Welcome to our world

Founded in 2015 by artist and graphic designer Natalie Meldrum, Pretty Brave is a creative footwear and accessories brand from New Zealand for children and parents with style.

The brand can be found in over 300 stores globally and is trusted by families around the world to bring children comfortable footwear with lasting quality and on-trend designs. 

Each pair of Pretty Brave shoes has been hand-made using premium leathers by our world-class manufacturers. Our footwear is designed in-house and we work collaboratively with podiatrists, last experts and fitting specialists to ensure our products not only look amazing, but also perform.

Welcome to a Pretty Brave world.


A Pretty Brave journey

The tale of Pretty Brave begins in 2010 when a young New Zealand family moved to Spain, following a dream to live abroad. Whilst the kiwi kids played princesses and slayed dragons in crumbling castles down the road, a new adventure began. The mum, with a background in design and a love of fashion, set out to create something special.

In 2015, Pretty Brave was born - bringing on-trend, high quality leather footwear to children. The family have since returned to New Zealand, but a sense of adventure and the inspiration gained from different places and people continues.

The name Pretty Brave, comes from the two words the family found themselves using with their own children... "Aren't you Pretty Brave!"

What we believe in

We are committed to designing incredible footwear that children will love to wear.

We are focused on ensuring our designs not only look amazing, but also perform.

We believe in family values, positive work partnerships and social justice for the skilled people who create our products.

We promise to deliver an exceptional experience every single time our customers interacts with Pretty Brave.